AUTOEMAILS / Email automation flows
Email automation flows starts with a clear purpose and a useful message. AutoEmails gives lifecycle marketers a place to organise the work, develop email content and review what happens next.
Your context. Your brand. Reviewed by you.
MADE FOR THE WAY YOU WORK
Describe the people or organisations you want to reach, why the message matters to them and the action you hope they will take. A specific brief gives your team a practical basis for choosing content and reviewing a draft. A flow needs a meaningful entry condition, a sequence of messages and a sensible exit. Sketch the journey first: what starts it, what the recipient receives, when they should leave it and who checks the content.
Give the recipient a reason to continue reading. Explain the offer in plain language, connect it to the relevant context and make the next step easy to understand. AutoEmails can help prepare email content, while your team checks the facts, tone and suitability for the audience. A welcome journey and a post-purchase journey serve different purposes. Review overlapping campaigns so a contact is not overwhelmed by unrelated messages at the same time.
After a campaign or journey is running, review its activity alongside the outcome you actually want, such as a conversation, an enquiry or a repeat purchase. Use that evidence to improve the audience and message; engagement alone does not establish business impact.
FROM BRIEF TO REVIEW
Keep the audience, message and follow-up connected. Use the tools directly or ask Leo to help prepare the work.
See how AutoEmails worksDocument the event or audience condition that should start a journey and decide which contacts or businesses belong in this work. Keep prospecting and subscriber marketing purposes clear.
Use the relevant AutoEmails workflow to map each step and review the timing before activation. Check the draft, links, audience and timing against your brief.
Review responses and campaign activity, handle opt-outs, and refine your next message based on what you learn.
A PRACTICAL STARTING POINT
A retailer drafts a welcome journey for a new subscriber. This example is a starting point for a draft; adapt it to the actual audience and offer.
Illustrative draft only. Check the recipient, claims, permissions and wording before using it.
SUBJECTWelcome to our updates
Hello,
Thanks for subscribing. We will send occasional product ideas and useful updates; you can change your preferences at any time.
Best wishes
CONFIDENCE IN THE DETAILS
Check the real context behind each message. Available features and usage depend on your plan and connected services.
Check current plans and allowancesConfirm that the event or audience condition that should start a journey is accurate and relevant to the proposed message.
Review contact eligibility, opt-outs and the rules that apply to your audience and jurisdiction.
Check links, sender identity, timing and the final copy before scheduling or sending.
BEFORE YOU START
It is a planned sequence that starts from a defined event or condition and delivers relevant messages according to the configured journey.
A campaign is a planned message to a selected audience; a flow is designed around an entry condition and a sequence over time.
Check entry conditions, timing, content, eligibility and exits, including what happens when a contact opts out.
KEEP EXPLORING
Bring the brief. Shape your next email with Leo.
