AUTOEMAILS / Email campaigns
Email campaigns starts with a clear purpose and a useful message. AutoEmails gives marketing teams a place to organise the work, develop email content and review what happens next.
Your context. Your brand. Reviewed by you.
MADE FOR THE WAY YOU WORK
Describe the people or organisations you want to reach, why the message matters to them and the action you hope they will take. A specific brief gives your team a practical basis for choosing content and reviewing a draft. A newsletter, announcement and promotion each need a different brief. Choose one main purpose, a suitable audience and a clear action, then check that the subject line reflects the content the reader will see.
Give the recipient a reason to continue reading. Explain the offer in plain language, connect it to the relevant context and make the next step easy to understand. AutoEmails can help prepare email content, while your team checks the facts, tone and suitability for the audience. Before scheduling, review the sender, links, formatting and recipient selection. Send a test for your own review and consider how the message reads on a small screen as well as a desktop.
After a campaign or journey is running, review its activity alongside the outcome you actually want, such as a conversation, an enquiry or a repeat purchase. Use that evidence to improve the audience and message; engagement alone does not establish business impact.
FROM BRIEF TO REVIEW
Keep the audience, message and follow-up connected. Use the tools directly or ask Leo to help prepare the work.
See how AutoEmails worksDocument the audience, message and purpose of each campaign and decide which contacts or businesses belong in this work. Keep prospecting and subscriber marketing purposes clear.
Use the relevant AutoEmails workflow to prepare a campaign, check its audience and review its content. Check the draft, links, audience and timing against your brief.
Review responses and campaign activity, handle opt-outs, and refine your next message based on what you learn.
A PRACTICAL STARTING POINT
A membership organisation drafts a monthly update. This example is a starting point for a draft; adapt it to the actual audience and offer.
Illustrative draft only. Check the recipient, claims, permissions and wording before using it.
SUBJECTYour monthly update
Hello,
This month we are sharing a practical guide, an update from our team and the dates of our next member events.
Best wishes
CONFIDENCE IN THE DETAILS
Check the real context behind each message. Available features and usage depend on your plan and connected services.
Check current plans and allowancesConfirm that the audience, message and purpose of each campaign is accurate and relevant to the proposed message.
Review contact eligibility, opt-outs and the rules that apply to your audience and jurisdiction.
Check links, sender identity, timing and the final copy before scheduling or sending.
BEFORE YOU START
A campaign is a planned email or set of messages for a selected audience and purpose, such as an announcement or newsletter.
A campaign is a specific piece of activity. Email marketing is the broader practice that can include campaigns and ongoing journeys.
Review the audience, eligibility, sender, subject, links and layout; use a test to check the message on relevant devices.
KEEP EXPLORING
Bring the brief. Shape your next email with Leo.
