AUTOEMAILS / Ecommerce email marketing

    From your store to a more useful inbox.

    Ecommerce email marketing starts with a clear purpose and a useful message. AutoEmails gives online retailers a place to organise the work, develop email content and review what happens next.

    Start with Leo Explore the workflow

    Your context. Your brand. Reviewed by you.

    MADE FOR THE WAY YOU WORK

    A clearer approach.
    More useful conversations.

    01

    Plan around the shopping journey

    Describe the people or organisations you want to reach, why the message matters to them and the action you hope they will take. A specific brief gives your team a practical basis for choosing content and reviewing a draft. Consider the customer journey from welcome to purchase and follow-up. A welcome email can set expectations, while a post-purchase message can provide care instructions or support information. Product details and prices should be checked against the current catalogue.

    02

    Use accurate store information

    Give the recipient a reason to continue reading. Explain the offer in plain language, connect it to the relevant context and make the next step easy to understand. AutoEmails can help prepare email content, while your team checks the facts, tone and suitability for the audience. Connect your store where appropriate and review the data available to each journey. Avoid treating an abandoned basket or an email open as a completed sale; use order outcomes to assess the work.

    03

    Connect activity to orders

    After a campaign or journey is running, review its activity alongside the outcome you actually want, such as a conversation, an enquiry or a repeat purchase. Use that evidence to improve the audience and message; engagement alone does not establish business impact.

    FROM BRIEF TO REVIEW

    Bring the next step
    into focus.

    Keep the audience, message and follow-up connected. Use the tools directly or ask Leo to help prepare the work.

    See how AutoEmails works
    1. 01

      1. Define the audience

      Document the stage of the shopping and customer journey and decide which contacts or businesses belong in this work. Keep prospecting and subscriber marketing purposes clear.

    2. 02

      2. Prepare and review

      Use the relevant AutoEmails workflow to connect campaign content to the products and information customers need. Check the draft, links, audience and timing against your brief.

    3. 03

      3. Monitor and improve

      Review responses and campaign activity, handle opt-outs, and refine your next message based on what you learn.

    A PRACTICAL STARTING POINT

    Put the context
    into the conversation.

    A shop drafts a useful post-purchase care email. This example is a starting point for a draft; adapt it to the actual audience and offer.

    Illustrative draft only. Check the recipient, claims, permissions and wording before using it.

    Illustrative email draft · sample copy

    SUBJECTA little help with your order

    Hello,

    Thank you for your order. Here are some care tips to help you get the most from your purchase, along with a way to contact our team.

    Best wishes

    A starting point to adapt and review. No email has been sent.

    CONFIDENCE IN THE DETAILS

    Make it relevant.
    Keep your final say.

    Check the real context behind each message. Available features and usage depend on your plan and connected services.

    Check current plans and allowances

    • Confirm that the stage of the shopping and customer journey is accurate and relevant to the proposed message.

    • Review contact eligibility, opt-outs and the rules that apply to your audience and jurisdiction.

    • Check links, sender identity, timing and the final copy before scheduling or sending.

    BEFORE YOU START

    A few useful answers.

    Which ecommerce messages can I plan?

    A store might plan subscriber welcomes, product announcements or post-purchase help, depending on its data, audience and configured integrations.

    Can a message use product information?

    Use the current catalogue as the source for product details and prices, and review them before sending.

    Does email engagement prove a sale?

    No. Review order outcomes as well as email activity to understand the commercial result.

    KEEP EXPLORING

    Connect the whole picture.

    Good work starts
    with a conversation.

    Bring the brief. Shape your next email with Leo.

    Start with Leo Talk it through