Email Marketing Glossary — Key Terms Defined
Learn key email marketing terms and definitions. From deliverability to open rates, our glossary covers everything marketers need to know.
Learn key email marketing terms and definitions.
From deliverability and bounce rates to DKIM and SPF — our glossary covers everything.
Perfect for marketers, sales teams, and anyone getting started with email outreach.
About AutoEmails and Leo
AutoEmails is an AI email marketing platform built around Leo, an autonomous AI email marketing agent. Leo analyses your business, finds the right audience, writes and designs emails, launches campaigns and reports on replies, meetings, orders and revenue.
The platform covers three engines in one account: Outreach, which finds new companies or decision makers and emails them with personalised plain-text messages and follow-ups; Marketing, which sends designed HTML newsletters and campaigns to your own contacts; and Automations, which run triggered email journeys such as welcome series, abandoned cart recovery and re-engagement.
Leo works autonomously within guardrails. It can suggest and launch campaigns, resend to non-openers, expand targeting when a lead scan falls short and pause sending when deliverability signals such as bounce or spam-complaint rates rise. Every action is logged with an evidence trail so you can see what Leo did and why.
AutoEmails connects to Shopify, WooCommerce, WordPress, Calendly, Google Analytics, Google Search Console and custom e-commerce stores, so campaigns can be measured on real outcomes: replies and booked meetings for lead generation, and orders and revenue for e-commerce.
Pricing is capacity-based in British pounds, starting with a free plan. You can start free at autoemails.com without a credit card, let Leo scan your business and review the first campaign before anything is sent.
More from Resources
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- Pricing Plans from Free to Enterprise | AutoEmails — Transparent pricing for every stage of growth. Start free, scale as you grow. No hidden fees, no audience-based billing. Cancel anytime.
- All Features — AI Outreach & Email Marketing | AutoEmails — Discovery, campaigns, autopilot, AI personalisation, warm leads, analytics, flows, and more. Everything you need for outbound and inbound growth.