Deliverability essentials
How AutoEmails protects your sending reputation — DKIM, SPF, warmup, suppression, and bot-click filtering.
How AutoEmails protects your sending reputation — DKIM, SPF, warmup, suppression, and bot-click filtering.
Deliverability is the difference between landing in the inbox and landing in spam. AutoEmails enforces best-practice deliverability automatically, but a few setup steps from you make a meaningful difference.
Do I need to set up DKIM and SPF?
Yes — for any custom sending domain. Settings → Sender Identities walks you through the DNS records. Without these, mailbox providers will throttle or filter your sends.
How does warmup work?
For new sending domains, AutoEmails throttles initial send volume and ramps gradually over 2–3 weeks. This builds a healthy reputation with mailbox providers.
What is bot-click filtering?
Security scanners (Microsoft SafeLinks, Barracuda, Mimecast) click every link in incoming emails to scan for malware. AutoEmails detects these patterns and suppresses them so they do not skew your engagement metrics.
Frequently asked questions
Do I need to set up DKIM and SPF?
Yes — for any custom sending domain. Settings → Sender Identities walks you through the DNS records. Without these, mailbox providers will throttle or filter your sends.
How does warmup work?
For new sending domains, AutoEmails throttles initial send volume and ramps gradually over 2–3 weeks. This builds a healthy reputation with mailbox providers.
What is bot-click filtering?
Security scanners (Microsoft SafeLinks, Barracuda, Mimecast) click every link in incoming emails to scan for malware. AutoEmails detects these patterns and suppresses them so they do not skew your engagement metrics.
How do bounces and complaints work?
Hard bounces and spam complaints are added to a permanent suppression list automatically. Soft bounces are retried then suppressed after consecutive failures.
About AutoEmails and Leo
AutoEmails is an AI email marketing platform built around Leo, an autonomous AI email marketing agent. Leo analyses your business, finds the right audience, writes and designs emails, launches campaigns and reports on replies, meetings, orders and revenue.
The platform covers three engines in one account: Outreach, which finds new companies or decision makers and emails them with personalised plain-text messages and follow-ups; Marketing, which sends designed HTML newsletters and campaigns to your own contacts; and Automations, which run triggered email journeys such as welcome series, abandoned cart recovery and re-engagement.
Leo works autonomously within guardrails. It can suggest and launch campaigns, resend to non-openers, expand targeting when a lead scan falls short and pause sending when deliverability signals such as bounce or spam-complaint rates rise. Every action is logged with an evidence trail so you can see what Leo did and why.
AutoEmails connects to Shopify, WooCommerce, WordPress, Calendly, Google Analytics, Google Search Console and custom e-commerce stores, so campaigns can be measured on real outcomes: replies and booked meetings for lead generation, and orders and revenue for e-commerce.
Pricing is capacity-based in British pounds, starting with a free plan. You can start free at autoemails.com without a credit card, let Leo scan your business and review the first campaign before anything is sent.
More from Resources
- Account, Billing & Deliverability — Help | AutoEmails — Help articles on account, billing, deliverability, DKIM/SPF, suppression, and bot-click filtering.
- Getting started with Outreach (Businesses) — Help | AutoEmails — Discover companies in a town or region, generate AI-written cold emails, and launch your first geo-targeted outreach campaign.
- Getting started with Marketing campaigns — Help | AutoEmails — Send AI-written newsletters, promotions, and announcements to your subscriber list with full deliverability and A/B testing.
- Getting started with Outreach (Decision-Makers) — Help | AutoEmails — Find specific job titles and seniority levels at target companies, then run AI-written cold outreach to each contact.
- WordPress & WooCommerce integration — Help | AutoEmails — Install the AutoEmails plugin on any WordPress site to sync WooCommerce data, capture form submissions, and run pop-ups.
- AI Email Outreach & Marketing Automation | AutoEmails — Find new companies, email them automatically, then nurture your audience with campaigns, flows and newsletters. The all-in-one AI growth engine.
- How AutoEmails Works — AI Email Marketing Agent Explained — See how the AutoEmails AI agent finds leads, writes personalised emails, launches campaigns and runs automations for you — outreach, marketing and automation in one platform.
- Pricing Plans from Free to Enterprise | AutoEmails — Transparent pricing for every stage of growth. Start free, scale as you grow. No hidden fees, no audience-based billing. Cancel anytime.