Getting started with Marketing automations
Build triggered flows like abandoned cart, welcome series, post-purchase, and re-engagement using e-commerce and behavioural triggers.
Build triggered flows like abandoned cart, welcome series, post-purchase, and re-engagement using e-commerce and behavioural triggers.
Marketing automations are flows that run continuously and enrol contacts when a trigger fires — a new signup, an abandoned cart, an order completed, an inactivity threshold crossed.
AutoEmails ships with templates for the most common e-commerce and lifecycle flows so you can launch in minutes.
What triggers are available?
Abandoned cart, abandoned checkout, order placed, customer created, product viewed (browse abandonment), tag added, list joined, link clicked, and date-based triggers (birthday, renewal).
Can I add conditional branches?
Yes — every node supports if/else conditions on lead attributes, behaviour, or time elapsed. Combine to build sophisticated journeys.
Will an existing customer get re-enrolled?
No — the engine deduplicates on lead + automation. A contact only ever runs through a flow once unless you explicitly enable re-enrolment.
Frequently asked questions
What triggers are available?
Abandoned cart, abandoned checkout, order placed, customer created, product viewed (browse abandonment), tag added, list joined, link clicked, and date-based triggers (birthday, renewal).
Can I add conditional branches?
Yes — every node supports if/else conditions on lead attributes, behaviour, or time elapsed. Combine to build sophisticated journeys.
Will an existing customer get re-enrolled?
No — the engine deduplicates on lead + automation. A contact only ever runs through a flow once unless you explicitly enable re-enrolment.
How is revenue attributed?
When Shopify or WooCommerce is connected, every order is matched back to the email that drove it. Revenue appears on the automation card and in Analytics → Revenue.
About AutoEmails and Leo
AutoEmails is an AI email marketing platform built around Leo, an autonomous AI email marketing agent. Leo analyses your business, finds the right audience, writes and designs emails, launches campaigns and reports on replies, meetings, orders and revenue.
The platform covers three engines in one account: Outreach, which finds new companies or decision makers and emails them with personalised plain-text messages and follow-ups; Marketing, which sends designed HTML newsletters and campaigns to your own contacts; and Automations, which run triggered email journeys such as welcome series, abandoned cart recovery and re-engagement.
Leo works autonomously within guardrails. It can suggest and launch campaigns, resend to non-openers, expand targeting when a lead scan falls short and pause sending when deliverability signals such as bounce or spam-complaint rates rise. Every action is logged with an evidence trail so you can see what Leo did and why.
AutoEmails connects to Shopify, WooCommerce, WordPress, Calendly, Google Analytics, Google Search Console and custom e-commerce stores, so campaigns can be measured on real outcomes: replies and booked meetings for lead generation, and orders and revenue for e-commerce.
Pricing is capacity-based in British pounds, starting with a free plan. You can start free at autoemails.com without a credit card, let Leo scan your business and review the first campaign before anything is sent.
More from Resources
- Marketing automations — Automations Help | AutoEmails — Lifecycle, e-commerce, and engagement-triggered flows.
- Getting started with Outreach (Businesses) automations — Help | AutoEm — Triggered automations for cold outreach to companies — geo expansion, follow-ups, and deal-stage flows.
- Resume campaign — Help | AutoEmails — How Leo resumes a previously-paused campaign once the conditions that caused the pause have cleared.
- Getting started with Outreach (Decision-Makers) automations — Help | A — Triggered automations for ICP-driven cold outreach — multi-step sequences, role-based branching, and reply-detection.
- Rebalance active campaigns — Help | AutoEmails — How Leo redistributes daily-send quota across your active campaigns to prioritise the ones that are working.
- AI Email Outreach & Marketing Automation | AutoEmails — Find new companies, email them automatically, then nurture your audience with campaigns, flows and newsletters. The all-in-one AI growth engine.
- How AutoEmails Works — AI Email Marketing Agent Explained — See how the AutoEmails AI agent finds leads, writes personalised emails, launches campaigns and runs automations for you — outreach, marketing and automation in one platform.
- Pricing Plans from Free to Enterprise | AutoEmails — Transparent pricing for every stage of growth. Start free, scale as you grow. No hidden fees, no audience-based billing. Cancel anytime.