# Getting started with Outreach (Decision-Makers) Source: https://autoemails.com/help/outreach/decision-makers/getting-started > Find specific job titles and seniority levels at target companies, then run AI-written cold outreach to each contact. Find specific job titles and seniority levels at target companies, then run AI-written cold outreach to each contact. Outreach (Decision-Makers) lets you target individuals by title, seniority, department, and company filters — ideal when you sell to a specific buyer persona rather than a geography. Each contact comes with verified work email, LinkedIn profile, and company enrichment so you can personalise at scale. What filters can I use? Job titles (free-text or from our taxonomy), seniority (manager/director/VP/C-level), departments, company size, industry, geography, and technologies the company uses. Where does the data come from? AutoEmails sources from Apollo, our own crawl infrastructure, and verified public records. Every contact is enrichment-verified at discovery time. Can I exclude existing customers? Yes — connect your CRM or upload a suppression list under Settings → Suppression. Domains and email addresses are filtered automatically. ## Frequently asked questions ### What filters can I use? Job titles (free-text or from our taxonomy), seniority (manager/director/VP/C-level), departments, company size, industry, geography, and technologies the company uses. ### Where does the data come from? AutoEmails sources from Apollo, our own crawl infrastructure, and verified public records. Every contact is enrichment-verified at discovery time. ### Can I exclude existing customers? Yes — connect your CRM or upload a suppression list under Settings → Suppression. Domains and email addresses are filtered automatically. ### How does this differ from Apollo? Apollo is a database. AutoEmails is database + AI writing + sending + tracking + autonomous optimisation in one product. See /apollo-vs-autoemails for the full comparison. ## About AutoEmails AutoEmails is an AI email marketing platform built around Leo, an autonomous AI email marketing agent. Leo analyses your business, finds the right audience, writes and designs emails, launches campaigns and reports on replies, meetings, orders and revenue. The platform covers three engines in one account: Outreach, which finds new companies or decision makers and emails them with personalised plain-text messages and follow-ups; Marketing, which sends designed HTML newsletters and campaigns to your own contacts; and Automations, which run triggered email journeys such as welcome series, abandoned cart recovery and re-engagement. Leo works autonomously within guardrails. It can suggest and launch campaigns, resend to non-openers, expand targeting when a lead scan falls short and pause sending when deliverability signals such as bounce or spam-complaint rates rise. Every action is logged with an evidence trail so you can see what Leo did and why. AutoEmails connects to Shopify, WooCommerce, WordPress, Calendly, Google Analytics, Google Search Console and custom e-commerce stores, so campaigns can be measured on real outcomes: replies and booked meetings for lead generation, and orders and revenue for e-commerce. Pricing is capacity-based in British pounds, starting with a free plan. You can start free at autoemails.com without a credit card, let Leo scan your business and review the first campaign before anything is sent. ## Related pages - [Decision-Makers — Outreach Help | AutoEmails](https://autoemails.com/help/outreach/decision-makers): ICP-driven prospecting (titles, seniority, departments). - [Create follow-up automation — Help | AutoEmails](https://autoemails.com/help/agent/create-followup-automation): How Leo proposes a follow-up automation when a campaign has high engagement but no replies. - [Getting started with Outreach (Businesses) — Help | AutoEmails](https://autoemails.com/help/outreach/businesses/getting-started): Discover companies in a town or region, generate AI-written cold emails, and launch your first geo-targeted outreach campaign. - [Expand Autopilot targeting — Help | AutoEmails](https://autoemails.com/help/agent/expand-autopilot-targeting): How Leo widens an Autopilot scan when it returns fewer leads than the target — without ever changing your persona or sequence. - [Deliverability essentials — Help | AutoEmails](https://autoemails.com/help/other/deliverability): How AutoEmails protects your sending reputation — DKIM, SPF, warmup, suppression, and bot-click filtering. - [AI Email Outreach & Marketing Automation | AutoEmails](https://autoemails.com): Find new companies, email them automatically, then nurture your audience with campaigns, flows and newsletters. The all-in-one AI growth engine. - [How AutoEmails Works — AI Email Marketing Agent Explained](https://autoemails.com/how-it-works): See how the AutoEmails AI agent finds leads, writes personalised emails, launches campaigns and runs automations for you — outreach, marketing and automation in one platform. - [Pricing Plans from Free to Enterprise | AutoEmails](https://autoemails.com/pricing): Transparent pricing for every stage of growth. Start free, scale as you grow. No hidden fees, no audience-based billing. Cancel anytime.