# Set Up Email Attribution in GA4

Source: https://autoemails.com/guides/setup-email-attribution-ga4

> Step-by-step guide to setting up email campaign attribution in Google Analytics 4 with UTM parameters and events.

Complete walkthrough for configuring email attribution in GA4 with UTMs, events, and conversion tracking.

## About AutoEmails

AutoEmails is an AI email marketing platform built around Leo, an autonomous AI email marketing agent. Leo analyses your business, finds the right audience, writes and designs emails, launches campaigns and reports on replies, meetings, orders and revenue.

The platform covers three engines in one account: Outreach, which finds new companies or decision makers and emails them with personalised plain-text messages and follow-ups; Marketing, which sends designed HTML newsletters and campaigns to your own contacts; and Automations, which run triggered email journeys such as welcome series, abandoned cart recovery and re-engagement.

Leo works autonomously within guardrails. It can suggest and launch campaigns, resend to non-openers, expand targeting when a lead scan falls short and pause sending when deliverability signals such as bounce or spam-complaint rates rise. Every action is logged with an evidence trail so you can see what Leo did and why.

AutoEmails connects to Shopify, WooCommerce, WordPress, Calendly, Google Analytics, Google Search Console and custom e-commerce stores, so campaigns can be measured on real outcomes: replies and booked meetings for lead generation, and orders and revenue for e-commerce.

Pricing is capacity-based in British pounds, starting with a free plan. You can start free at autoemails.com without a credit card, let Leo scan your business and review the first campaign before anything is sent.

## Related pages

- [Track Email Revenue in GA4 — Complete Guide](https://autoemails.com/guides/track-email-revenue-ga4): Learn how to track email-driven revenue in Google Analytics 4 with enhanced ecommerce and custom event tracking.
- [GA4 Measurement Protocol for Emails — Technical Guide](https://autoemails.com/guides/ga4-measurement-protocol-emails): Technical guide to using GA4 Measurement Protocol for email event tracking. Server-side implementation walkthrough.
- [Weekly Analytics Digest — Automated Email Reports](https://autoemails.com/guides/weekly-analytics-digest): Set up automated weekly analytics digests that combine email performance with GA4 website data in one report.
- [How to Connect Google Search Console to AutoEmails | Setup Guide](https://autoemails.com/guides/connect-google-search-console): Step-by-step guide to connecting Search Console to AutoEmails. Unlock keyword intelligence, SEO impact tracking, competitive signals, and AI campaign recommendations.
- [AI Email Outreach & Marketing Automation | AutoEmails](https://autoemails.com): Find new companies, email them automatically, then nurture your audience with campaigns, flows and newsletters. The all-in-one AI growth engine.
- [How AutoEmails Works — AI Email Marketing Agent Explained](https://autoemails.com/how-it-works): See how the AutoEmails AI agent finds leads, writes personalised emails, launches campaigns and runs automations for you — outreach, marketing and automation in one platform.
- [Pricing Plans from Free to Enterprise | AutoEmails](https://autoemails.com/pricing): Transparent pricing for every stage of growth. Start free, scale as you grow. No hidden fees, no audience-based billing. Cancel anytime.
- [All Features — AI Outreach & Email Marketing | AutoEmails](https://autoemails.com/product): Discovery, campaigns, autopilot, AI personalisation, warm leads, analytics, flows, and more. Everything you need for outbound and inbound growth.